“I have family in Dallas,” Heinz explains of her inclination toward Southern culture and lifestyle. “I’m a Colorado native, so people are always like ‘How does that work?’ But I have just always loved everything about the South: the hospitality, the people, just the Southern way of life. You enjoy the company of one another. I want people come in and they feel like they’re walking into my house.”
Southern Roots is the only boutique in Denver currently carrying Lilly Pulitzer, and Draper James—launched in 2015 by Tennessee native Reese Witherspoon—is also a shop staple, along with Mudpie baby clothes and Southern Elegance candles. Her collections are all complemented by farmhouse-style décor and shabby chic furniture that invites you to linger a while as you shop for everything from women’s and children’s clothing and accessories to stylish home entertaining pieces and gifts.
Heinz even makes some of the jewelry she sells at Southern Roots, which is what originally inspired her dream to open a boutique.
“When I was young, I was involved with Young Americans Bank and they had a program called Young Entrepreneurs, and in that program, I started with making jewelry. Even when I was young, I knew I wanted to have a store, but I knew I couldn’t have a store with just jewelry, so I’ve added a lot to it.”
A CU Denver business and communications graduate, she admits that it was really her “more creative side” that drove her to open the store.
“My husband is definitely the business side of the business. He’s much more of the business mind, and I’m more of the creative, free spirit. It’s a really nice balance to have him.”
This year has been a busy one for Heinz. The newlywed (who married her husband Corey in July) moved her storefront, which she originally opened in Flat Irons Mall in Broomfield about a year and a half ago, to Cherry Creek North in September.
“We just wanted a different feel for our store,” she says. “We wanted a way that we could really get involved with the community, and when we came to Cherry Creek North, we saw that it’s a walking community and it’s a very involved community. We’ve really enjoyed that – getting to meet folks that live just a couple of blocks away and meeting folks that travel here to see us.”
On top of her wedding and store relocation, Heinz’s husband also recently moved back to Denver from Joplin, Missouri, when he was offered a head football coaching job at Legacy High School in Broomfield.
“It’s been a wild ride, but I like to joke that we like to do everything at once. Otherwise, life would be boring.”
But all the change hasn’t slowed down the shop’s growth. In 2019, Heinz plans to add more children’s clothing options and sizes, and also throw more coastal-themed clothing and accessory brands to the mix as her customers prepare for upcoming summer trips down South.
“We really want to bring in some other brands that work well with Lilly Pulitzer so people can consider us a great place to come for resort wear and when they need something for a fun, tropical vacation.”
Southern Roots Boutique
2827 East 3rd Avenue
Denver, CO 80206