SoulCycle lands in Cherry Creek

Category: New & Noteworthy

Published: January 31, 2018 in BusinessDen

Spin studio SoulCycle has tapped Cherry Creek for its first Colorado location.

The New York-based company has leased 3,000 square feet, enough room for 55 bikes, on the ground floor at 255 St. Paul St.

Due to be completed October of 2018, 255 St. Paul is tower two of St. Paul Collection, the luxury apartments being developed by Denver-based BMC Investments. SoulCycle expects to open this fall.

Founded in 2006, the company has 84 locations in the U.S. and Canada, according to a spokeswoman. New York-based gym operator Equinox Fitness has owned SoulCycle since 2011.

While many spin studios charge members a monthly membership fee, SoulCycle charges per class. The cost of a 45-minute class ranges from $28 to $40, depending on the market, according to its website.

Classes can be purchased in packs of up to 30, reducing the per-class cost by several dollars, according to the website.

More than a half-dozen brands already offer indoor cycling in Denver, including Endorphin, Epic Ryde, High Ride Cycle, Shift Cycle + Fitness and Cyclebar. New York-based Peloton also operates a showroom in Cherry Creek Shopping Center.

SoulCycle is the second St. Paul Collection commercial tenant to be announced.

Furniture store CB2, a sister brand of Crate & Barrel that targets younger customers, leased the ground floor of tower one at 210 St. Paul St. The chain expects to open this summer.

The upper floors of the two buildings total 165 one-, two- and three-bedroom apartments, priced between $2,500 and $15,000 per month.