March 6, 2026

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Meet Mori and Moe Torabbeigi

Meet the brothers behind Kian Rug Co. in Cherry Creek North; a rug boutique that transcends decor, inviting visitors into a world of textile artistry, rich design heritage, and global cultural storytelling.

Kian Rug Company began in Denver in 2005 and found its home in Cherry Creek North in 2017, inspired by Mori’s son, Kian. Today, the fourth-generation family business showcases more than 4,000 rugs sourced from the United States, Turkey, Iran, Afghanistan, and Morocco. From modern designs to antique Persian rugs and tribal weavings, the collection reflects a commitment to quality and individuality, with each piece being a testament to the enduring craftmanship of textile design.

Tell us the story of how you became part of Kian Rugs. What drew you to the business?

Mori: We started this business in Denver in 2005 with a small shop on South Broadway. In 2017, we moved to Cherry Creek North. That was also the year my son was born—his name is Kian—so we renamed the business after him. Originally, we were called “General Persian Rug.” We always loved Cherry Creek, and when we had the chance to become part of the neighborhood, we were very happy.

Moe: This is a four-generation business for us. It originally started in Iran.

Mori: We officially partnered almost four years ago to build Kian together, but honestly, we’ve been doing business together since we were teenagers. Back then we focused more on workshop-style work—repairing, cleaning, and sewing rugs. That’s how we started working in the U.S. market. Moe was in Dallas, Texas, and I was in California.

Moe: We worked with large rug companies doing wholesale.

Mori: Opening our Denver shop in 2005 was actually our first retail store.

What was the original vision behind Kian Rugs, and how has that vision evolved over time?

Moe: From the beginning, we wanted to bring together the best selection possible; modern, vintage, transitional, and antique Persian rugs.

Mori: Before retail, we were doing wholesale. But we realized rugs are something people really need to see in person. It’s different from looking at samples. That’s why we carry more than 4,000 rugs in the showroom. We focus on quality and uniqueness, and we’re always open to bringing in new ideas and new pieces almost every month.

Moe: Because we worked wholesale across the country, we visited many rug shops. What we learned is that customers appreciate having a large selection where they can see and feel the rugs in person instead of choosing from small samples like yousee in furniture stores. Our goal has always been to give people that experience—seeing the rug, touching it, and finding something truly unique.

Your rugs are truly works of art. Can you walk us through how you source them and what makes a rug worthy of joining your collection?

Moe: Our antique rugs come from several sources, mostly here in the U.S., as well as from Europe through auctions. We also import antique and vintage rugs from Turkey, Iran, Afghanistan, and Morocco.

Mori: We travel and handpick everything ourselves. We have to see the rug in person; feel the quality and look at the craftsmanship. Sometimes we’ll review thousands of rugs and only choose about ten. We travel often because finding the right pieces takes time.

Are there particular regions or styles you’re especially passionate about?

Moe: We love antique Persian rugs. But for the business we stay open to all styles: modern, transitional, antique reproductions, and more. We’ve also been drawn to more artistic and tribal rugs. Many tribal rugs are authentic to their regions and have been woven in similar ways for thousands of years.

How do you help customers choose the right rug for their space?

Mori: First, we let them explore the showroom and see what speaks to them. Then they can take rugs home and try them in their space before making a final decision.

Moe: Customers usually bring measurements, and we guide them through different styles. They choose the rugs they’re interested in, and we help them try them at home—either by delivering them or shipping them. There’s no obligation.

We work with them until they find something that fits their personal taste and the design of their space. We want to make the process easy. Our service includes delivery, pickup, and guidance throughout the entire process. Customers don’t have to worry about anything.

Mori: Even after someone buys a rug, they can still exchange or return it. We also handle services like shipping, wrapping, cleaning, restoration, and appraisals.

What trends are you seeing right now in the rug and design world?

Moe: Design today is very different from 20 or 30 years ago. It’s less about everything matching and more about personal taste. For example, a modern home can include a traditional Persian rug, and it can look amazing. People are mixing styles much more now. Because of that, we try to offer rugs for everyone and we can also create custom sizes too.

What makes Cherry Creek North the right home for Kian Rugs?

Mori: There are many furniture and design stores here, and the neighborhood attracts a great community of people.

Moe: The vibe of Cherry Creek North really matches what we’ve created with the showroom.

Mori: Cherry Creek is a combination of everything—restaurants, shopping, and entertainment. That energy is what the neighborhood is known for, and we’re happy to be part of it.

What is your favorite part about owning an independent, local business?

Moe: For us, the showroom feels like an art gallery. We buy rugs that we personally love, and that passion makes it easier to share them with customers.

These rugs are handmade by weavers—often tribal artisans in different parts of the world. The best feeling is bringing their work to Denver and seeing it become part of someone’s home. We’re like a connection between the weavers and people here in the U.S. These rugs have soul and history, and that’s what makes them special.

Mori: Every rug has its own character. Every rug is different. That uniqueness is what makes them amazing.

When you’re not in the showroom, how would you spend a perfect afternoon in Cherry Creek North?

Mori: I enjoy going to restaurants. Quality Italian. Bringing my family to eat in the neighborhood.

Moe: Restaurants, definitely. I like going to Salt Water Social—that’s a great spot.

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